Occult strategies to increase the organic search traffic on your website
Posted on Jun 7, 2019 By Krunal Soni
People say that building organic traffic is easy. However, that is not completely true. If you are looking for quick results, that is actually not how this works. Building organic traffic is the most difficult job. And it is worth the effort to put into your website. It is also the greatest investment of time and energy that will work for you in the long run.
These are the days of Facebook promoted posts and Google AdWords. Though the instant gratification of shelling out some money for immediate traffic might look very fascinating it is not very much sustainable. Although you get the traffic until you keep paying, what happens when you stop paying? Will your content be discovered again by anyone?
What is organic traffic?
Organic traffic is a term given to the content that you put on your website today and which will keep driving the traffic tomorrow, the next month, the next year and apparently even after many years from now. So, that’s why the more effort you put in ranking organically in the search engine, the more it is worth it. This kind of ROI is not seen in the paid traffic.
Believe it or not, it is possible to garner the attention without losing any money on an expensive online marketing campaign. Though it takes time, creativity and diligence to increase the organic traffic, the results are proven wonderful. Many new business owners wish to create the buzz immediately and they start putting daily blogs and social media promoting. However, after a few weeks of time, the traffic decreases. And even after doing all sorts of mix and matches, they cannot get it to a place where it is profitable.
Some people even follow the Hit and Hope method which is not at all encouraged by Thrillax. This method is where people set up a website and keep hoping to get the website traffic which is something that is not called as a good strategy.
So, when it comes to getting more organic traffic, there are some great ways and some downright awful ways which you should avoid at all costs. Let’s study about it in detail and if you are ready to put in the effort and increase your organic traffic the right way, here are a few things that will prove to be a help in your endeavours:
Content is the key
According to an article on Hubspot, the companies that blog have 97% more inbound links. Like you already know writing blogs is an important part of generating links. But to make sure that people read those blogs, you need to make sure the content is valuable.
Writing blogs and creating content just for the sake of writing will not get you good traffic. However, if you wish to have reliable and qualified search traffic for your website, just publishing articles is not enough. You need to have SEO-friendly content or you won’t get very far. In fact, writing articles not worth it will cause a lot of damage to your reputation.
People will start visiting your website regularly if you give them a reason to do that and provide them with the content that interests them. Are you aware that the star on the browser lets one bookmark the website? Well, your aim is to be that star for someone! When people make your website as their favorite, it means that they view you like a really credible source and you add value to their life through your content. To earn that honor, you need to provide the information which is new, appealing and information that is worth retrospection regularly.
But how can you provide it? There are two ways in which you can reach out to your audience in terms of Content:
- Writing blogs and newsletters
- Creating Vblogs and presentation slides.
Remember, your website is the first impression and the representation of your business. The first impression is what matters to have a potential customer for your business. Imagine what will happen if you deliver a low-quality product or service, you would lose the clients, right? Likewise, publishing low-quality blogs posts are also equally important in order to get potential clients. It is recommended that you write the best possible content every time you publish something.
There are many other types of content that you can use to benefit from organic traffic. They are as follows:
- Infographics: Presenting images with text in an engaging way can help boost your business.
- How-to articles: Step-by-step directives will keep your customers to keep visiting you for more such stuff which is helpful for them.
- Memes: Humor is a great way to connect with people. Just make sure the memes are not offensive or too crude!
Interviews: Reproductions of interviews can help promote and sell your business. You can invite some well-known guests and record their interview and then share it with a blog post.
- eBooks: If you have the resources to engage professional help, ebooks can prove to be a great investment. You can even email them to the subscribers.
- Top Lists: These type of excellent lists will improve your SEO purposes. People are interested in list posts as they’re easy to scan and follow along.
- Online polls: Taking the opinions of your viewers about what they think it is a great way to increase engagement. Online poll results can help to open up discussions on your website.
- Guest posts: Your website gets added value by both the industry experts and regular customers.
- Useful links: Providing useful links for customers can make them come back for more. You can even make some bucks using affiliate links.
- Research: The latest industry inclinations or news can help spread the information. You can write on emerging topics using a tool like Google Trends.
- Case Studies: If you work in a service based industry such as software or design, you can portray your work through case studies. Testimonials can convince visitors to buy your products and services and visit your website more often.
Go for the keywords for which the competition is low:
Everyone wishes to have their website rank for the broad keywords as they tend to have high search volumes. But these broad key phrases are generally highly competitive. The competition is so high that it would take months and months of effort to make your website rank for those keywords. It is recommended for the new businesses that instead of spending time going after something that may not even be achievable, why not go for the low-hanging fruit of long-tail key phrases.
For example, if you are a Software Development Company, don’t bother trying to rank for the term “Software Development Company.” There are chances that you might never beat the already established clubs that are ranking on those keywords. Instead, you can be more specific and go for some longer keyword search and narrow it down to “Software Development Company in India.”
You can even define the target audience to get even more specific. You can choose the clients that you wish to serve and include those in the long-tail keywords that you use. For example: “Software Development Company for Taxi-booking app”. Such keywords can help you rank and reach out to potential clients. It will also attract a large number of organic traffic than a broad key phrase “Software Development Company”. The long-tail keywords and phrases are known to resemble more closely to what an actual user would type while browsing the search engine. These phrases are known to have greater relevancy and less competition.
Don’t get caught up in what certain studies tell you about the best days and times to publish a blog post. Consistency is a must. Try to publish a blog at least once a week. If you are able to post more, it is great. But if due to your work schedule, it is not possible for you to publish blogs more often, you can go for some good digital marketing agency which can write and post blogs on your behalf.
Search engines favour regularly updated sites. But more important than that, the users like to visit a site which is often updated and they find something new on their plate each time they come back. A website that’s updated frequently interests the users. It also shows that you’re serious about supplying them with good content. It makes it meaningful for them to invest their time into reading it.
Consistent updates make your target audience come back. They keep sharing your content, linking to it and telling others about it and there is no doubt that the word of mouth spreads far and wide. All these activities of the users help boost organic traffic.
Go for the guest blogging for traffic and not for SEO
Guest blogging solely for inbound links is a flawed strategy. As the value of those links is going down nowadays. However, going for guest blogging to gain more traffic is nevertheless an incredibly viable strategy. Though the inbound link that you get at the end of a guest post doesn’t seem to have much SEO value, it has the value of presenting your content to a distinct audience. It also has the value of the traffic that comes from being published at a leading website.
Don’t mess with Google
Using ethic means is what is least expected while you think of increasing your website traffic. Unfortunately, some SEO’s like to mess with Google and test its limits. But such people do not get away with it. Malpractices lead to getting a penalty sooner or later from Google.
Following are some tips for avoiding penalties:
- Avoid building cheap links.
- Do not pay for inbound links.
- Do not use exact-match anchor text.
- Avoid publishing low-quality or plagiarised content
- Publish the content that provides value to the user
Believe in hard work pays in the end. All the efforts that you put in today, will earn you profits over the years to come. The web is nothing different. If you wish to have more and more organic traffic on your website, make sure you work for it. Grab the opportunities that others have missed, be consistent, plan guest posts strategically and stick to Google’s guidelines to make your success inevitable.