4Ps of Digital Marketing Updated for 2025 [Updated]

I’ve done SEO and content since 2004. Tools changed. People didn’t.

The old 4Ps Product, Price, Place, Promotion still run the show. I just use them with AI and “Search Everywhere Optimisation” (so you show up on Google and inside LLM answers).

Here’s my playbook.

1) Product: make it easy to “get” you

Features don’t sell.
Clarity does.

When someone lands on your page, they should know:
What this does,
Where it fits in their day,
What happens when things break?

What I do

• Show the process, not only the features.
• On product pages, I add  “How it works”
• path: try → set up → first win → support.
• Use real screens, not fake UI. If it looks too perfect, people don’t trust it.
• Put the humans in. A paragraph on who builds/supports it. Names beat mascots.

Quick checklist

• One line promise at the top (no jargon)
• 3 5 moments in the journey with images or GIFs
• “What happens if…” (refunds, outages, migration)
• A short story from a customer in the same job role

2) Price: it’s a story, not a number

Price tells people who you’re for. In SaaS, I keep it simple:

What works for me

• Clear tiers with one best choice. If everything looks equal, people freeze.
• Charm pricing when it fits. ₹999 often feels easier than ₹1,000, but only if the value is obvious.
• Monthly vs. annual on the same page. Let them try monthly; nudge to annual with a real reason (budgeting, extra seats, priority support).
• No surprises. Put limits and overages in plain words.

Copy I use on pricing pages

• “Best for solo founders, small teams, and ops leaders”
• “Includes: chat support in 2 hrs, migration help, 3 integrations”
• “If you outgrow this plan, here’s the path”

Bad signs

• 7 plans “because competitors do”
• Hidden fees in fine print
• Free plan that does nothing useful

3) Place: be where people actually look

I don’t treat “place” as one channel. It’s every touchpoint that leads to trust.

My simple map

• Search: pages that answer real queries + structured content that LLMs can cite
• YouTube/shorts: quick demos and “how we set this up” clips
• LinkedIn: founder POV + customer stories
• Docs/Help: public, indexable, and linked from product pages
• Review sites directories: clean profiles, 2 3 strong reviews, updated screenshots

How I tie it together

• One topic → three formats in the same week (a 90 sec demo, a 6 slide post, a 700 word guide).
• Same headline promise everywhere, same first screenshot, same CTA. No mixed signals.

Little rule I follow: If your message changes across channels, your conversion drops.

4) Promotion: stop shouting, show proof

People don’t wait for your ad. They look for signals.

What I run most

• Problem solution posts with real setups, not theory.
• User-generated proof: short clips or quotes from customers (even scrappy ones).
• Teardowns and audits (live or recorded) instead of “book a demo” spam.
• Email that recaps the work you did this week, not “newsletter filler.”

A simple promo flow I like

1. Publish a how-to post on one use case.
2. Cut a 60 90 sec demo from the same setup.
3. Ask 1 2 customers to add a one line result.
4. Run a small retargeting ad only to people who visited the post.
5. Add the clip to the product page under “See it in action.”

Some extras that make the 4Ps work better

• Dual discovery before we write anything. I check Google queries and also how LLMs talk about the topic. If AI answers never cite companies like you, we fix that with clearer pages and citations.
• One owner per page. Someone signs their name to the page and keeps it fresh.
• Fewer pages, deeper pages. Thin pages rank and convert poorly in 2025.

Some Qs answered: (FAQs)

What are the 4Ps of digital marketing
Product, Price, Place, Promotion are the same pillars, adapted for search, social, video, and AI surfaces.

Which P moves fastest
Usually, place (fix journeys and consistency). Then, Product clarity on the page.

How do you measure each P
Product → activation and support tickets
Price → plan clicks and trial to paid
Place → assisted conversions across channels
Promotion → pipeline from content, not only traffic

If you want help
This is how I work with brands at Thrillax: simple words, useful pages, and proof.
If you want me to map your 4Ps the same way as product pages, pricing clarity, channel plan, and a promotion loop, tell me your top use case. We’ll start there.

Think simple. Build trust. The rest follows. – Krunal Soni