“Click Here” Just Isn’t Cutting It Anymore

If your CTAs are still saying “Click Here,” you’re shouting into an empty room. Today’s users have seen it all, they’ve been there, done that, and probably have the inbox full to show for it.

So, what grabs their attention in 2025?

After two decades of watching trends come and go (remember pop-up ads?), we have learned one undeniable truth: A great CTA can make or break a campaign. That’s where ChatGPT comes in.

With AI, we can generate creative, context-driven CTAs in no time, and with your brand’s specific goals in mind.

The beauty of AI is how it lets you generate creative, personalized CTAs in no time.

It’s the right prompts that unlock the full potential of ChatGPT. That’s exactly what we’re diving into today: let’s explore the top 10 AI prompts that’ll help you craft CTAs that don’t just look good but convert.

TL; DR

Great CTAs are more than just catchy phrases; they need to align with your audience’s intent and drive action.

In this post, we share the top 10 AI prompts for crafting CTAs that work, whether you’re looking to generate leads, sell products, or boost engagement.

Plus, we’ll show you how to fine-tune AI-generated CTAs so they sound natural and effective. Stick with us, and you’ll be writing CTAs that convert like a pro in no time!

What Makes a CTA Work in 2025?

In 2025, effective CTAs are built on four core principles: simplicity, clarity, urgency, and emotion. But here’s the real kicker: your CTA needs to align with the user’s intent.

Whether you are asking someone to buy, subscribe, or download, your CTA must feel relevant to what they are looking for.

And don’t forget: ChatGPT can draft CTA ideas in seconds, so you can quickly test and tweak until you find the perfect fit for your audience.

After 20 years of digital marketing experience, we can tell you that relevance and timing are everything, and ChatGPT helps you nail both with minimal guesswork.

If you are still wondering whether AI is changing the game for digital marketers, check out our guide on Do Businesses Still Need SEO in the Era of LLMs? Is It Worth Investing In? To understand how SEO and AI are evolving together.

Why a Great CTA Can Make or Break Your Campaign: The Stats You Need to Know

Did you know that 90% of visitors who read your headline also read your CTA?

If you’re not paying attention to your CTA strategy, you’re leaving conversions on the table. Let’s put it in perspective:

• Using a specific, clear CTA can increase conversion rates by 161% (Source: Marketers Remote).
• Personalized CTAs perform 202% better than basic CTAs (Source: Sender.net).
• Placing the CTA button at the end of the product page can increase conversions by 70% (Source: Engage Digital).
• Adding urgency to your CTA, such as a limited-time offer, can boost conversions by a staggering 332% (Source: Sixthcitymarketing.com).
• Optimizing CTAs for mobile devices can improve conversion rates by 32.5%.
• Changing the color of your CTA button can increase conversions by 21%.

These stats are not just numbers; they’re proof of how crucial CTAs are in guiding your audience toward taking action. Whether it’s making a purchase, signing up for a newsletter, or attending a webinar, a well-crafted CTA can make all the difference.

Top 10 AI Prompts for Writing CTAs That Convert

Now that we know what makes a CTA tick, let’s get into the top 10 prompts you can use to generate high-converting CTAs. Whether you are working on lead gen, e-commerce, or blog content, these prompts will guide ChatGPT to create CTAs that don’t just sit there; they work.

1. For Lead Generation: The “Free Consultation” Approach

• Prompt: “Write 3 friendly but persuasive CTAs encouraging small business owners to request a free consultation.”
• Prompt: “Rewrite this CTA to make it feel more personal and less salesy: ‘Contact us today to learn more.’”

Your goal here is to make small business owners feel like you understand their struggles, while offering a no-pressure, valuable solution. No one likes a hard sell, so keep it light and inviting.

2. For E-Commerce: Creating Urgency

• Prompt: “Give me 5 CTAs that create urgency for a limited-time offer on [product name].”
• Prompt: “Rewrite this CTA to focus on benefits instead of features: ‘Buy the Pro Plan now.’”

Urgency doesn’t mean desperation. It means creating an opportunity that your customers feel like they can’t pass up. And, as always, make sure they understand why your product will benefit them.

3. For Blog Engagement: Curiosity is Key

• Prompt: “Suggest engaging CTAs to place at the end of a blog post about [topic].”
• Pro Tip: Encourage emotion-driven CTAs, like curiosity or fear of missing out (FOMO).

At the end of a blog post, you have one shot to keep the reader’s attention. So make them feel like they have to click to learn more or stay connected. FOMO is a powerful motivator!

Speaking of FOMO, if you are looking for more actionable insights into improving your SEO strategy, check out How to Track Traffic from AI Tools in GA4. It’s the perfect way to understand how your AI-driven content is performing and make adjustments for even better results.

4. For Newsletter Signups: Offer Value

• Prompt: “Write 3 irresistible CTAs to get readers to sign up for a newsletter about [specific topic], emphasizing the exclusive value they’ll get”.
• Pro Tip: Offer a clear incentive (free resources, discounts, etc.).

Everyone’s inbox is overflowing. To make someone sign up, your CTA needs to promise something valuable in return, exclusive content, discounts, or insider tips.

5. For Webinars: Make It a No-Brainer

• Prompt: “Write 3 CTAs that make signing up for a webinar about [specific topic] feel urgent and too valuable to miss”.
• Pro Tip: Leverage time-sensitive language and the fear of missing out (FOMO).

Webinars are a big ask, so your CTA should highlight the benefits of attending. Think value-driven language that makes them feel like they can’t afford to miss it.

6. For Free Trials: Highlight the Risk-Free Offer

• Prompt: “Create a CTA that promotes a risk-free trial for [service], emphasizing no strings attached and zero commitment”.
• Pro Tip: Focus on the zero-risk aspect, no credit card, no strings attached, just pure value.

When offering a free trial, make it sound like they have nothing to lose and everything to gain. No one likes the idea of a commitment, so remove that barrier.

7. For Event Registrations: Encourage Immediate Action

• Prompt: “Create 3 CTAs encouraging people to register for an upcoming event.”
• Pro Tip: Emphasize urgency and excitement.

People like to be part of something exciting and exclusive. Use your CTA to make them feel like this event is an opportunity they can’t afford to miss.

8. For Social Media Shares: Incentivize Sharing

• Prompt: “Write 3 CTAs encouraging readers to share this article on social media.”
• Pro Tip: Make it easy and rewarding (e.g., enter to win a prize or access exclusive content).

Encouraging social sharing is all about making the reader feel good about it. Incentives or rewards can drive more people to hit that share button.

9. For Video Views: Make It Engaging

• Prompt: “Create 3 CTAs that encourage people to watch a video about [topic].”
• Pro Tip: Curiosity and promises of learning something new work wonders here.

Your CTA should make the video feel like a valuable learning experience or a must-watch for entertainment. Curiosity-driven language always works well.

10. For Donations: Create a Sense of Purpose

• Prompt: “Write 3 CTAs encouraging people to donate to a charitable cause.”
• Pro Tip: Focus on the impact of their donation and how it will make a difference.

Donations aren’t just about asking for money, they’re about showing potential donors the real-world impact their contribution will make. Make them feel like their donation matters.

How to Make AI-Generated CTAs Sound Human

Okay, we have got the prompts, but let’s talk about making sure they don’t sound like they came straight from a robot. Here’s how to keep things human:

1. Use ChatGPT as a starting point. It’s great for brainstorming, but don’t be afraid to add your personal touch.
2. Match tone to your brand voice. Whether you are casual or professional, ChatGPT can help you stay on-brand if you guide it well.
3. Add personality. Whether it’s a touch of humor, warmth, or wit, adding personality makes your CTAs more relatable and engaging.

Our CTA Secret Sauce (20 Years in the Making)

Let’s take a trip down memory lane. Back when we first started, we were A/B testing CTAs with spreadsheets (yes, spreadsheets). It’s crazy to think about now, but that’s how much we care about the details.

The truth is, great CTAs are rooted in understanding your audience. AI is just a tool to make that process faster, not replace the strategy.

After 20 years in the game, we can tell you this: it’s not just about writing words, it’s about knowing your customer and giving them what they need, when they need it.

Ready to Try Some CTA Magic?

Great CTA writing prompts = better conversions + less guesswork. Ready to upgrade your CTAs and stop losing clicks?

Want help writing CTAs that feel natural and convert like crazy? Let’s team up. Connect with us at care@thrillax.com. We have been turning clicks into customers since the days of dial-up.

Final Thoughts

By using the right AI prompts and understanding user intent, you can craft CTAs that feel personal, urgent, and engaging. And with our 20 years of experience guiding your strategy, you can be sure those CTAs will convert like crazy.