How can restaurants use social media to increase footfalls?

Posted on Jul 15, 2019 By Krunal Soni

People are affirming smartphones as a part of their lives along with emerging technologies. In today’s world, no one has the time and patience to check out the newspapers and yellow pages. So, it is time to change the long-established ideas, join the bandwagon and get digital. When it comes to the restaurant business and hotel industry, there is a huge competition around. If you want to increase your sales amidst the crazy competition, social media presence is the key. You need a digital marketing strategy that can help you to increase your social media presence.

Social media marketing is a mighty weapon to ramp up your marketing efforts. On social media, you can reach out to customers as they are most active on these channels. Do not consider this to be your online popularity contest where you only need to get more likes, fans, and followers. There is a lot more to social media marketing that this. Keep in mind, if you are not on these channels, your competitors have an upper hand.

Here is an image showing social media marketing usage:

By now you must have understood the importance of social media for your restaurant. You have apparently created various social media accounts and have ventured to create a strategy around them. But is it successful? What does it really mean to be victorious on social media?

Concentrate on what is important to your restaurant. Know the ROI of your social demeanour. The bottom line is to get more orders and traffic into your business.

Let’s take a look at how to use social media to increase sales for your restaurant.

Social Media Marketing Usage

Building Foundation

Before starting any endeavor, you must have a firm platform to build upon. There are numerous social networks to choose from and very scarce resources to maintain them all. The most essential point is, to begin the accounts that you can manage. It is not good for your reputation when you create an account and fail to update it. It is better to have a prominent brand presence on a single network than bad visibility on too many of them.

Facebook is a requirement these days. This is a guaranteed way to put your restaurant in front of customer’s vision with more than 1.13 billion daily active users. There is no other network with the same user base as Facebook. According to Facebook, each user is joined to others by an average of 3.57 degrees of distance. This is where the strongest form of advertising, the word-of-mouth comes into play.

Instagram is another one of the speediest growing networks. It’s a visual network, excellent for restaurants. The three things of which people click pictures are themselves, a magnificent ambiance, and food. After Facebook took over Instagram, the network has sprung to more than 700 million monthly users. These days, social media is more perceptible than ever. If you want to make an impression, you must use Instagram.

Engagement of customers and influencers

When the foundation is built, you can buck up to find your customers and influencers. An influencer is the one who can make the customer base trust and listen. Influencers are excellent for growing your restaurant’s perceptibility and finally bringing customers through the door.

There are several ways to find yourselves these influencers. There are fair chances that they may already be following you. You can use the social media management systems like Hootsuite, Sprout Social, or Buffer in order to monitor accounts for such influencers. Another possible way to look for them is research. You can check out specific hashtags on Instagram and find out who surfaces. When you find them, you can reach out to them directly.

You can create loyalty and community through customer engagement. Care for the existing customers, engage with the people who already love your food, and spread their reliable word. This is again the word-of-mouth which has the capability to spread far and wide. This is a great organic way to drive foot traffic.

Contests are a good way too. The crowdsourced content that we always hear about is got in this way. Crowdsourced content is content produced and published by someone outside of your business. Your customers post pictures and tag themselves at your location. Secure this trend and even grow it with a contest that produces more surpassing posts about your restaurant.

Drive Market with Location-Based Advertising

Businesses used to thrive even without advertising on Facebook and Instagram. But these days, the trend has changed. Business pages on Facebook must pay to perform. This does not mean that you need to pay for your account. However, if you want to gain ROI on social media advertising is a must. Luckily, the prices are not too much. Facebook and Instagram are affordable. But the question is how should you spend your money?

Facebook uses a treasure of user data to present the most sturdy digital advertising platform for social media. But don’t worry if the information is too much to take in.

Following is a step-by-step example of what your Facebook ad targeting should look like for your restaurant to influence new customers:

  • Brand Awareness should be your aim.
  • Bring down the location to your zip code and/or nearby zip codes.
  • If you have data to notify a customer’s age, revise the “Age” category.
  • Scan Detailed Targeting to define demographics, curiosities, or behaviors of your perfect customer.
  • Click on Edit Placements and select “Mobile Only” for the device type category. This will help to keep the cost per click low. And at the same time, it still delivers your advertisement to the people most likely to see it. According to Ninth Decimal, on the first day when a mobile ad is viewed, advertisers notice an 80 percent rise in-store visits.
  • Lastly, set the budget.

If you want to save time for the social media marketing process and instead concentrate on your business, you might as well consider hiring an excellent digital marketing agency to do the same for you.

How to set your budget?

The most common question that the restaurant owners are concerned about regarding the social media advertisements is “How much money should be spent?” The answer to that is pretty simple. You can just set aside a small amount for the initial test campaign. Spend a few dollars and check out what the results are. If you feel it could work, you might as well increase the spendings based on the results.

Let us check out an example to make you understand how the existing customers should see the targeting. By using this method, you can promote rewards, loyalty programs, contests, and drive reservations also.

  • Select “Traffic” or “Conversions” according to your goal.
    Traffic optimizes the advertisements for link clicks back to your website.
    Conversions need extra moves like adding a Pixel to your site to follow visitor activity.
  • Add your “Custom Audience.” This way you can upload an email list or retarget former website visitors.

If Facebook describes your potential reach to be too low, you can think to create a Lookalike Audience. This Lookalike Audience actually uses the data from the current list and finds you some other Facebook users that meet the same criteria.

  • Once you set your budget, it is time to have the creatives in pace.

As compared to images, videos have a much higher engagement rate. GIFs can also be a good choice. You can always go for some A/B testing to understand what words and visuals work the best. A/B tests enable you to run identical advertisements that have one difference between them. This can help you to find out which one of them works better.

For example, you can use a video in one of the advertisements and an image in another. You can even find a trick which you can use repetitively to bring more audience in.

With the passage of time, these methods have the potential to win you huge sales. The restaurants have a peculiar hold over social media. Eating at amazing restaurants is never out of fashion for foodies. People keep searching for great places to try out. You can use your menu for the creative content to lure in the audience with your tasty visuals.

It is essential for your restaurant to have an intelligent social media strategy tied straight to ROI. And finally, you can reach out for help from the marketing partners who wish you success.

Join the Conversation


  1. What’s up?

    I found this article very interesting…please read!

    Do you remember the blockbuster hit film The Matrix that was released in 1999? You may not know this, but it has deep spiritual implications concerning the times we are living in and Bible prophecy.

    It tells a story of how these “agents” are trying to turn us into machines. We are closer then ever before for this to become a reality when they cause us to receive an implantable microchip in our body during a time when physical money will be no more.

    You may have seen on NBC news concerning the implantable RFID microchip that some people are getting put in their hand to make purchases, but did you know this microchip matches perfectly with prophecy in the Bible?

    “He (the false prophet who deceives many by his miracles) causes all, both small and great, rich and poor, free and slave, to receive a mark on their right hand or on their foreheads, and that no one may buy or sell except one who has the mark or the name of the beast, or the number of his name…

    You also may have heard of the legendary number “666” that people have been speculating for possibly thousands of years on what it actually means. This article shares something I haven’t seen before, and I don’t think there could be any better explanation for what it means to calculate 666. This is no hoax. Very fascinating stuff!

    …Here is wisdom. Let him who has understanding calculate the number of the beast, for it is the number of a man: His number is 666″ (Revelation 13:16-18 NKJV).

    To see all the details showing why the Bible foretold of all these things, check out this article!


    GOD is sending out His end time warning:

    “Then a third angel followed them, saying with a loud voice, “If anyone worships the beast and his image, and receives his mark on his forehead or on his hand, he himself shall also drink of the wine of the wrath of God, which is poured out full strength into the cup of His indignation. He shall be tormented with fire and brimstone in the presence of the holy angels and in the presence of the Lamb. And the smoke of their torment ascends forever and ever; and they have no rest day or night, who worship the beast and his image, and whoever receives the mark of his name” (Revelation 14:9-11).

    In the Islamic religion they have man called the Mahdi who is known as their messiah of whom they are waiting to take the stage. There are many testimonies from people online who believe this man will be Barack Obama who is to be the biblical Antichrist based off dreams they have received. I myself have had strange dreams about him like no other person. So much so that I decided to share this information.

    He came on stage claiming to be a Christian with no affiliation to the Muslim faith…

    “In our lives, Michelle and I have been strengthened by our Christian faith. But there have been times where my faith has been questioned — by people who don’t know me — or they’ve said that I adhere to a different religion, as if that were somehow a bad thing,” – Barack Obama

    …but was later revealed by his own family members that he indeed is a devout Muslim.

    So what’s in the name? The meaning of someones name can say a lot about a person. God throughout history has given names to people that have a specific meaning tied to their lives. How about the name Barack Obama? Let us take a look at what may be hiding beneath the surface…

    “And He (Jesus) said to them (His disciples), ‘I saw Satan fall like lightning from heaven'” (Luke 10:18).

    In the Hebrew language we can uncover the meaning behind the name Barack Obama.

    Barack, also transliterated as Baraq, in Hebrew is: lightning

    baraq – Biblical definition:

    From Strongs H1299; lightning; by analogy a gleam; concretely a flashing sword: – bright, glitter (-ing, sword), lightning. (Strongs Hebrew word H1300 baraq baw-rawk’)

    Barak ‘O’bamah, The use of bamah is used to refer to the “heights” of Heaven.

    bamah – Biblical definition:

    From an unused root (meaning to be high); an elevation: – height, high place, wave. (Strongs Hebrew word H1116 bamah baw-maw’)

    The day following the election of Barack Obama (11/04/08), the winning pick 3 lotto numbers in Illinois (Obama’s home state) for 11/5/08 were 666.

    Obama was a U.S. senator for Illinois, and his zip code was 60606.

    Seek Jesus while He may be found…repent, confess and forsake your sins and trust in the savior! Jesus says we must be born again by His Holy Spirit to enter the kingdom of God…God bless!

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