Supercharge Your SaaS: 20 Free Directories to Fuel SEO and Growth

What we have learned (and applied) from 20 years in digital marketing.

If you are running a SaaS business, here’s a truth we have learned again and again: visibility isn’t optional, it’s foundational.

Over the past two decades (yes, 20+ years of building, optimizing, and evolving digital strategies), we have seen all kinds of growth tactics come and go. But one simple, reliable, and surprisingly overlooked move still holds up: getting your SaaS product listed on the right directories and review sites.

This isn’t about outdated SEO tricks or mass submissions. It’s about putting your product where your ideal users are already looking, and letting credible platforms do some of the heavy liftings for your visibility, authority, and trust.

TL; DR

Short on time? Here’s what you need to know:

• Listing your SaaS on review sites and directories boosts SEO, trust, and traffic.
• We have curated 20 free, trusted directories that still work in 2025.
• Each listing comes with an expert tip and SEO insight.
• We will show you how to manage it all in-house, without extra headcount.
• This guide is based on 20 years of doing this stuff, not theory.

Why Directory Listings Still Matter (And How They Help More Than You Think)

Let’s address the obvious question:

“Do directory listings still work in 2025?”

Short answer: Yes.

Long answer: Yes, when you do it right.

The right directories, contextual, trusted, well-maintained ones, do three important things:

1. Earn relevant backlinks (read: SEO juice).
2. Build credibility via reviews and social proof.
3. Drive targeted traffic from people actively searching for SaaS tools.

And guess what? Google still loves structured, relevant backlinks. (Source: Search Engine Journal)

Done right, these platforms act like mini-SEO power-ups, especially for early-stage or niche SaaS products.

20 Must-Use SaaS Directories and Review Sites

Here’s a curated list we have recommended to hundreds of clients over the years, and used ourselves.

Each platform includes:

• A quick overview
• A practical tip
• An SEO angle to watch

Let’s dive in

1. Product Hunt

• What it is: Launch pad for new tech products.
• Pro Tip: Engage in comments, build community, not just hype.
• SEO Benefit: Strong engagement boosts referral traffic and authority.

2. BetaList

• What it is: A home for early-stage, pre-launch products.
• Pro Tip: Keep it clear and short. Buzzwords don’t build traction.
• SEO Benefit: Good for early indexing and audience testing.

3. Capterra

• What it is: A go-to site for comparing B2B software.
• Pro Tip: Ask users for genuine, short reviews.
• SEO Benefit: Increases trust signals and review content visibility.

4. G2

• What it is: In-depth software review platform for professionals.
• Pro Tip: Keep your listing fresh, updates show you are active.
• SEO Benefit: Regular changes improve the freshness score for search.

5. AlternativeTo

• What it is: Helps people discover tools that are alternatives to big brands.
• Pro Tip: Focus on what makes you different, not just cheaper.
• SEO Benefit: Great for “X alternative” search intent.

6. GetApp

• What it is: Business software discovery engine.
• Pro Tip: Upload real screenshots, not just logos and icons.
• SEO Benefit: Good visual content = better click-throughs and ranking.

7. SaaSHub

• What it is: A no-frills SaaS comparison platform.
• Pro Tip: List integrations, it helps with targeted search terms.
• SEO Benefit: Rich content helps with mid- and bottom-funnel discovery.

8. StartupBase

• What it is: Tailored for startups, offering a community feel and feedback.
• Pro Tip: Share your founder journey; it connects.
• SEO Benefit: Story-driven pages often rank better for branded terms.

9. SaaS Genius

• What it is: Comparison-focused SaaS directory.
• Pro Tip: Include use cases and industries served.
• SEO Benefit: Strong for intent-driven searches and filtering.

10. CloudShowplace

• What it is: Cloud software-specific discovery platform
• Pro Tip: Emphasize cloud benefits and reliability
• SEO Benefit: Ideal for technical and infrastructure-related search traffic

11. TechPluto

• What it is: Platform for showcasing innovations
• Pro Tip: Keep it human, explain your product without the buzzwords
• SEO Benefit: Natural language + context = semantic SEO bonus

12. GrowthHub

• What it is: Startup-focused platform for scaling tools
• Pro Tip: Use traction metrics, users, revenue, or retention
• SEO Benefit: Data-backed listings are more compelling and index well

13. AppSumo

• What it is: Software deal marketplace
• Pro Tip: Use only if you are ready for a surge in feedback and usage
• SEO Benefit: Their deal pages get indexed and shared widely

14. Crunchbase

• What it is: Startup and funding database
• Pro Tip: Keep milestones updated for press and investor visibility
• SEO Benefit: High-authority backlinks and strong brand mentions

15. AngelList

• What it is: Investor and talent marketplace
• Pro Tip: Use it to communicate your long-term vision
• SEO Benefit: Strong domain trust and indirect SEO benefits

16. Software Advice

• What it is: Expert- and user-reviewed business software platform
• Pro Tip: Make it easy for customers to share real use cases
• SEO Benefit: User-generated content = SEO gold

17. TrustRadius

• What it is: Community-driven review platform
• Pro Tip: Ask for honest, not perfect, reviews
• SEO Benefit: Review authenticity improves trust signals

18. FinancesOnline

• What it is: Review site with a focus on ROI and pricing
• Pro Tip: Speak clearly about pricing and returns
• SEO Benefit: Attracts high-intent users looking to buy

19. SaaSworthy

• What it is: Deep-dive SaaS listing platform
• Pro Tip: Use benefit-led language, not just feature checklists
• SEO Benefit: Useful for long-tail and solution-aware keywords

20. SoftwareSuggest

• What it is: Business tool discovery platform
• Pro Tip: Use visuals and real customer language
• SEO Benefit: Easier to rank for niche use cases

How to Manage Listings Without Creating a New Job Role

You don’t need a full-time listings wizard. Just a simple, structured approach:

Here’s a simple approach we use with clients:

• Assign a listings owner: Part-time is fine.
• Update monthly: New features, screenshots, pricing.
• Track performance: Use Google Search Console or even a basic UTM spreadsheet.
• Involve other teams: Customer support and product can help keep listings accurate.
• Keep a master doc: Shared spreadsheet or Notion board to track all listings.

Already managing your listings but ready to scale your SaaS visibility through a smarter content strategy?

We put together a curated list of the Top 10 SEO service providers specializing in content optimization for SaaS businesses, each with proven experience in driving real growth for software companies.

Common Questions from SaaS Founders

We have been doing this long enough to know that growth doesn’t always come from trendy tactics. Sometimes it comes from doing the simple, strategic things that others overlook.

Getting your SaaS listed, properly, intentionally, and consistently, can be one of those levers.

Want help prioritizing where to list or tracking your SEO gains from these platforms? Connect with us on LinkedIn.

Got a directory we missed? Share it with us! We would love to hear from you.