Waves of Change: A Refreshing Thought of Thrillax

“🔥Progress is impossible without change, and those who can’t change their minds, can’t change anything.” – George Bernard Shaw

Now, picture this: a blank wall in our brand-new office, staring back at us with all the excitement of a Monday morning. What do we do? We dream up something magnificent—a mural that defines our mission, vision, and culture.

We call it “Waves of Change”. Yes, you read that right. This isn’t some random poster we snagged off a store shelf. No, no! This is a masterpiece forged through sheer creativity, countless cups of coffee, and a sprinkle of magic. It represents who we are and what we stand for.

🗓️ February 2021 – We had just settled into our new studio, and everything looked great… except for that one naked wall screaming for attention. “Do something,” it seemed to whisper. 💡 That’s when I had the idea: Why not create something abstract, something that speaks to our souls? Something that feels as vast as the sea and just as unpredictable?

A generic painting wouldn’t cut it. We needed something with heart, something deeper. Enter Penpals—no, not the kind you write to, but a brilliant upcycling project that takes discarded pens and transforms them into works of art. (Yes, your forgotten ballpoint pens are now living their best artistic lives!)

I reconnected with Wricha Johari, the co-founder of Penpals, after a long time, and she was on board. We brainstormed and explored ideas, thinking about what we could create on that empty wall. After some discussions, a few tricky moments, and a lot of sketching, we finally came up with a plan.

The mission was simple: gather every single discarded pen from our office building. The result? A glorious pile of rejected pens, waiting to be born again.

Months passed, and what emerged was nothing short of a miracle. These waste pens had been transformed into art—and not just any art, but the kind that makes you pause, squint, and say, “Wait, are those pens?”

🎨 Magic happens when two creative minds collide. This mural is the embodiment of that magic, a beautiful collision of brilliance.

📸 But hey, why take my word for it? Check out some behind-the-scenes moments from the creation of “Waves of Change”:

All pens scattered, waiting to be part of the wave…

Gathered together, the tricky part is placing each pen to create the wave.

The team stays focused, carefully placing each pen in the wave, like conducting an orchestra of ink.

Here’s the first composition, ready by the artist.

The final composition is complete.

The exquisite final mural—hard work always pays off.

🔦 This mural, in all its pen-filled splendor, is more than just an art piece. It’s a daily reminder of our individuality and our collective strength as a team. We’re not here to do the ordinary. We thrive on creativity, pushing boundaries, and sometimes, on bad puns.

🏷️ What does “Waves of Change” mean to us as digital marketers?

Well, buckle up! Just like the tides, change keeps us excited and on our toes. We are explorers, not experts (yet!). But here’s the thing: we’re on a journey to become thought leaders in our industry. And the first step in that journey? Embrace change. Love it. Ride it like a surfer catching the biggest wave.

Every explorer stumbles upon new challenges, meets new people, and uncovers new paths. Each discovery brings change—and we welcome it with open arms. One who embraces change becomes an expert and a thought leader. Simple as that.

Flashback to a decade ago: marketing was all about hoardings, newspaper ads, and flyers stuffed into your mailbox. But today, it’s all about digital presence. Before even shaking hands with a company, you can check them out online—website, social media, the whole shebang. If you’re not riding the digital wave, you’re missing out.

Digital marketing is like surfing the waves of change. 🌊

And let me tell you, the waves keep coming! Every year, a new technology arrives to shake things up. AI is already on its way to revolutionize SEO—so brace yourselves. To keep surfing these marketing waves, you’ve got to move with the tide.

We’re always on the lookout for new ways to market. Change is our compass, whether it’s in how we get to the office or how we approach a campaign. With change comes innovation, and that’s what sets us apart.

📊 The Art Behind the Artwork

Our mural isn’t just about pens arranged into pretty waves. It’s a metaphor for our journey as marketers.

• The top part of the mural shows fluctuating waves, representing the constant changes and challenges we face.
• The bottom part? It’s more stable, symbolizing where we aim to be: thought leaders who have found their stride but still stay open to new ideas.
• The little white space between? That’s the line between chaos and calm—the creative space where we thrive.

We don’t just play with content. We approach it like a child with boundless curiosity, always learning, always changing. The more we evolve, the more we grow. And once we’ve gathered enough knowledge and experience, we’ll happily ride those stable waves.

🖼️ Final Thoughts

This mural, proudly hanging on our office wall, is a constant reminder that we’re different, and that’s what makes us powerful. It tells us to stay true to our creative nature and never stop exploring.

Our mission is to channel that creativity and innovation into our marketing strategies to uplift your business and make it stand out in the crowded digital space.