Blog for the Searched & Seen

We don’t post often.

But when we do, it’s worth reading.

SEO that lives beyond Google.

Vibe marketing that people actually feel.

Search Everywhere Optimisation so you’re found anywhere.

LLM optimisation so AI knows your name.

SEO Agency Evaluation Guide: 31 Questions to Ask Before You Sign a Contract
Dec 27, 2025

SEO Agency Evaluation Guide: 31 Que.....

The wrong SEO agency can waste 6-12 months of your time and burn through $50K+ with n.....

Why Your Website Gets Organic Traffic But Zero Conversions (And the Fixes That Actually Work)
Dec 26, 2025

Why Your Website Gets Organic Traff.....

15,000 monthly visitors. 8 conversions. Sound familiar? If your website is getting or.....

The Real Cost of SEO in 2026 (Beyond Salaries and Retainers)
Dec 25, 2025

The Real Cost of SEO in 2026 (Beyon.....

Most teams don’t overspend on SEO. They misallocate it. We have had this conversati.....

Why Voice Search Is Breaking Traditional SEO in 2026
Dec 24, 2025

Why Voice Search Is Breaking Tradit.....

Voice search isn’t breaking SEO because everyone started talking to their phone.....

Why Traditional SEO Is Losing Ground in AI-Driven Search
Dec 22, 2025

Why Traditional SEO Is Losing Groun.....

Here’s something that’s been catching a lot of B2B teams off guard: their.....

Why E-E-A-T Feels More Fragile in AI Search in 2026
Dec 20, 2025

Why E-E-A-T Feels More Fragile in A.....

E-E-A-T has not become obsolete. It has become cumulative. In traditional search, aut.....

Why Your B2B SEO Breaks Across Bing Chat and Google SGE
Dec 19, 2025

Why Your B2B SEO Breaks Across Bing.....

AI search is no longer a single system to optimise for. B2B SEO teams are now operati.....

Why Multi-Modal AI Search Is Breaking Traditional B2B Content
Dec 18, 2025

Why Multi-Modal AI Search Is Breaki.....

Not because your content is low quality. Not because your SEO fundamentals are wrong......

What AI Search Reveals About Broken B2B SEO
Dec 15, 2025

What AI Search Reveals About Broken.....

Not because it is bad. Not because it lacks keywords. But it does not resolve intent .....

The SGE Readiness Checklist for Enterprise SEO Teams
Dec 13, 2025

The SGE Readiness Checklist for Ent.....

Search Generative Experience (SGE) is rewriting how enterprise sites win visibility. .....

How can founders and marketers increase CTR from 0.3% to at least 1%?
Dec 9, 2025

How can founders and marketers incr.....

If your CTR is stuck at 0.3%, it’s rarely because your content is bad; it’s b.....

How can B2B companies make their content visible in AI answer engines like SGE, ChatGPT, and Perplexity?
Dec 8, 2025

How can B2B companies make their co.....

AI answer engines like Google SGE, ChatGPT, Perplexity, and Claude are rewriting how .....

Schema & Structured Data Tactics to Win in Google’s Generative Search Results
Dec 5, 2025

Schema & Structured Data Tacti.....

If you want your brand to appear inside Google’s Generative AI results (SGE), schem.....

SGE vs.Traditional SEO: Advanced Strategies for SaaS Marketers in 2026
Dec 4, 2025

SGE vs.Traditional SEO: Advanced St.....

SGE is reshaping how SaaS companies earn visibility, not replacing SEO, but redefinin.....

Answer Engine Optimization (AEO) for SaaS: Get Cited by AI Answers
Dec 3, 2025

Answer Engine Optimization (AEO) fo.....

If SaaS founders want their content to get cited by AI-powered tools like ChatGPT, Pe.....

How to Optimize B2B SaaS Content for Google’s Search Generative Experience (SGE)
Dec 2, 2025

How to Optimize B2B SaaS Content fo.....

If you want your B2B SaaS content to get picked up by Google’s AI-powered summaries.....

How to Get Your Brand Visible in LLM Results (Guide for Founders & Marketers)
Dec 1, 2025

How to Get Your Brand Visible in LL.....

If your brand doesn’t appear in ChatGPT, Gemini, Claude, or other LLM-powered searc.....

The Product-Market Fit Treadmill: Why Every AI Company Is Sprinting Just to Stay in Place
Nov 28, 2025

The Product-Market Fit Treadmill: W.....

AI companies don’t fail simply because their product was weak; many fail because th.....