The Thrillax Journal
Practical lessons on search, content, AI and the decisions that make brands easier to find, understand and choose.
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Google Business Profile optimisation made simple: 12 practical fixes for Indian local businesses, from categories to reviews, to get more calls.
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“We published 50 how-to guides. Traffic is great. Sales is… asking what we are doing.” If that line sounds familiar, you are…
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The Measurement Problem For years, SEO success was easy to define. You tracked rankings. You watched organic traffic grow. You attributed conversions…
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The 58% Increase We ran a simple test. Instead of rewriting content, building new links, or changing keywords, we did just one…
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You publish high-quality content. You know it’s better than what’s already ranking. Yet when someone asks ChatGPT, Claude, or Perplexity a question…
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AI Traffic Isn’t a Prediction. It’s Showing Up in Analytics. For most teams, traffic sources fall into familiar buckets: Google Social Direct…
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Think of LLM SEO like a marathon, because you are not just chasing clicks; you are building AI visibility, entity recognition, and…
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Why Search Visibility Doesn’t Mean the Same Thing Anymore Search used to be simple. You ranked on Google. People clicked. Traffic turned…
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You are Ranking on Page One. But Sales Hasn’t Noticed. “We are getting more organic traffic than ever.” For many founders and…
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“Should we write about everything in our industry, or focus only on what we sell?” If you have ever worked on SEO,…
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