The Thrillax Journal

We write when the work teaches us something.

Practical lessons on search, content, AI and the decisions that make brands easier to find, understand and choose.

  • Written by practitioners
  • Based on real work
  • Search, AI queries and social
Latest

Oct 20, 2026 · 5 min read

How to Build Links for SEO That Google Will Count

Most people count backlinks. Google doesn’t count them all. You can have 80 links in your report and still see nothing move. The links…

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