Category Archives: SEO

If you’re running a business today, you’ve probably heard about AI tools like ChatGPT and wondered, “With AI answering questions and creating content, is SEO still necessary?

Digital marketing changes fast. One week, everyone’s chasing the latest TikTok trend, and the next, it’s all about AI-generated content or figuring out what Google’s latest update means for your website.

I’ve had leads come in with the ask of “SEO,” but the real need was something else entirely: clarity.

In today’s digital world, having a website is essential, whether you’re an entrepreneur, freelancer, or hobbyist. You no longer need coding skills, technical knowledge, or a large budget to build a website.

“Ranking on Google isn’t enough anymore; if ChatGPT, Gemini, or Claude don’t index your content, your content doesn’t exist in AI search.”

You are here because you are either considering hiring a marketing agency or are already in discussions with one, and you are wondering if they are the real deal. Smart move.

If you’re in SEO or content marketing, here’s the hard truth: You might be getting traffic from AI Overviews, Featured Snippets, or People Also Ask results, and have no idea it’s happening.

AI tools like ChatGPT, Perplexity, and Claude are changing how people find websites. More users are clicking links shared by these tools instead of using search engines or social media. But Google Analytics 4 (GA4) doesn’t track this traffic. Many of these visits show up as “Direct” or “Organic Search,” which is incorrect.

Search is no longer just about matching words. It’s about understanding what people want. And that’s where LLMs come in.

As artificial intelligence transforms how users interact with the web, search is no longer limited to blue links and traditional rankings.