Top 6 effective Lead Nurturing tactics to implement in 2020

A survey conducted by databox.com suggests that more than one-third of businesses feel that above 50% of their qualified leads aren’t ready to buy.  Lead nurturing is the deliberate method of engaging a set target audience by providing appropriate information at every stage of the customer’s journey. Every businessman wants to actively move the prospects […]

Importance of starting app marketing in the development phase

Millions of apps are available on the app store and play store these days. But not all apps are able to create a buzz and earn good profits. Have you ever thought, why? You are unlikely to find the reason if you just watch things from a distance. We decided to take a deeper look […]

How content-first is more important than design?

Content or Design? It has always been a topic of debate in the marketing world. Although we don’t fight about it much, it always remains like what came first- egg or chicken.  But we go with Jeffry Zeldman’s teachings – “Design in the absence of content is not a design, it’s just decoration.” The Content-first […]

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