Blog for the Searched & Seen

We don’t post often.

But when we do, it’s worth reading.

SEO that lives beyond Google.

Vibe marketing that people actually feel.

Search Everywhere Optimisation so you’re found anywhere.

LLM optimisation so AI knows your name.

The Homepage Dilemma: Brand Story vs. Search Visibility
Feb 2, 2026

The Homepage Dilemma: Brand Story v.....

The Homepage Nobody Finds You spent weeks crafting your homepage copy. It beautifully.....

Why Your Case Studies Convert But Remain Invisible
Jan 31, 2026

Why Your Case Studies Convert But R.....

The Hidden Conversion Asset Case studies are your secret conversion weapon. They cons.....

The Educational Content Trap: Teaching Without Selling
Jan 30, 2026

The Educational Content Trap: Teach.....

“We published 50 how-to guides. Traffic is great. Sales is… asking what we are do.....

You Optimized for Google, Not for Buyers
Jan 29, 2026

You Optimized for Google, Not for B.....

The Perfect SEO Score That Sells Nothing You hit page one. Traffic is up. Dashboards .....

Measuring Visibility in AI Search: Metrics Beyond Traditional Rankings
Jan 28, 2026

Measuring Visibility in AI Search: .....

The Measurement Problem For years, SEO success was easy to define. You tracked rankin.....

Why Structured, Question-Driven Content Performs Better in AI Search
Jan 27, 2026

Why Structured, Question-Driven Con.....

The 58% Increase We ran a simple test. Instead of rewriting content, building new lin.....

What Makes Content Get Picked by AI Tools Like ChatGPT and Perplexity
Jan 24, 2026

What Makes Content Get Picked by AI.....

You publish high-quality content. You know it’s better than what’s already rankin.....

AI Chat Platforms Are Already a Traffic Source (Even If You Are Not Tracking Them)
Jan 23, 2026

AI Chat Platforms Are Already a Tra.....

AI Traffic Isn’t a Prediction. It’s Showing Up in Analytics. For most teams, traf.....

Why LLM SEO Services Are About Process, Not Quick Wins
Jan 22, 2026

Why LLM SEO Services Are About Proc.....

Think of LLM SEO like a marathon, because you are not just chasing clicks; you are bu.....

LLM SEO Services: Optimizing Your Brand for AI Search and Language Models
Jan 21, 2026

LLM SEO Services: Optimizing Your B.....

Why Search Visibility Doesn’t Mean the Same Thing Anymore Search used to be simple......

Beyond Top-of-Funnel SEO: A Practical Bottom-of-Funnel Playbook That Converts
Jan 20, 2026

Beyond Top-of-Funnel SEO: A Practic.....

You are Ranking on Page One. But Sales Hasn’t Noticed. “We are getting more organ.....

Should You Build Deep Topical Authority or Cover Everything? How to Choose the Right SEO Strategy for Your Business
Jan 19, 2026

Should You Build Deep Topical Autho.....

“Should we write about everything in our industry, or focus only on what we sell?â€.....

Your Funnel Is Backwards: The Search-to-Sale Alignment Model
Jan 17, 2026

Your Funnel Is Backwards: The Searc.....

“Your content creates awareness. Your sales team closes deals. And there’s a .....

Content Velocity Trap: Why Publishing More Content Doesn’t Mean More Rankings
Jan 16, 2026

Content Velocity Trap: Why Publishi.....

“We published 100 articles this year. Traffic is flat.” If you have said .....

SEO Traffic Is Growing But Leads Aren’t: Brand vs Non-Brand Search Explained
Jan 15, 2026

SEO Traffic Is Growing But Leads Ar.....

Why Organic Traffic Looks Good But Growth Feels Stuck “We are doing 10,000 orga.....

Why Your Pricing Page Isn’t Ranking (And How to Fix It)
Jan 13, 2026

Why Your Pricing Page Isn’t R.....

Let’s talk about something frustrating. Your pricing page converts like crazy. .....

Why 64% of SEO Content Gets Zero Traffic in Year One
Jan 12, 2026

Why 64% of SEO Content Gets Zero Tr.....

You published content consistently last year. Maybe 30, 40, even 50 blog posts. Now t.....

Behind AI Overviews: Why Google’s Change Isn’t About Ranking, It’s About Trust Signals
Jan 10, 2026

Behind AI Overviews: Why Google’s.....

Your website might still rank on page one of Google. But fewer people are clicking. I.....