Blog for the Searched & Seen

We don’t post often.

But when we do, it’s worth reading.

SEO that lives beyond Google.

Vibe marketing that people actually feel.

Search Everywhere Optimisation so you’re found anywhere.

LLM optimisation so AI knows your name.

Your FAQ Page No Longer Works: AI Answers Replaced It
Feb 6, 2026

Your FAQ Page No Longer Works: AI A.....

FAQ Page That Nobody Visits You have an FAQ page with 40-50 questions. You spent time.....

Link Building That Hurt More Than It Helped: 8 Backfire Patterns
Feb 5, 2026

Link Building That Hurt More Than I.....

When More Links = Worse Rankings You did everything the “old SEO playbook” said t.....

The Featured Snippet You Won But Wish You Hadn’t
Feb 4, 2026

The Featured Snippet You Won But Wi.....

A careful-what-you-wish-for moment in modern SEO You finally did it. After months of .....

Why Most Content Refreshes Fail (and What Actually Works)
Feb 3, 2026

Why Most Content Refreshes Fail (an.....

The Update That Changed Nothing You spent hours updating old blog posts. You changed .....

The Homepage Dilemma: Brand Story vs. Search Visibility
Feb 2, 2026

The Homepage Dilemma: Brand Story v.....

The Homepage Nobody Finds You spent weeks crafting your homepage copy. It beautifully.....

Why Your Case Studies Convert But Remain Invisible
Jan 31, 2026

Why Your Case Studies Convert But R.....

The Hidden Conversion Asset Case studies are your secret conversion weapon. They cons.....

The Educational Content Trap: Teaching Without Selling
Jan 30, 2026

The Educational Content Trap: Teach.....

“We published 50 how-to guides. Traffic is great. Sales is… asking what we are do.....

You Optimized for Google, Not for Buyers
Jan 29, 2026

You Optimized for Google, Not for B.....

The Perfect SEO Score That Sells Nothing You hit page one. Traffic is up. Dashboards .....

Measuring Visibility in AI Search: Metrics Beyond Traditional Rankings
Jan 28, 2026

Measuring Visibility in AI Search: .....

The Measurement Problem For years, SEO success was easy to define. You tracked rankin.....

Why Structured, Question-Driven Content Performs Better in AI Search
Jan 27, 2026

Why Structured, Question-Driven Con.....

The 58% Increase We ran a simple test. Instead of rewriting content, building new lin.....

What Makes Content Get Picked by AI Tools Like ChatGPT and Perplexity
Jan 24, 2026

What Makes Content Get Picked by AI.....

You publish high-quality content. You know it’s better than what’s already rankin.....

AI Chat Platforms Are Already a Traffic Source (Even If You Are Not Tracking Them)
Jan 23, 2026

AI Chat Platforms Are Already a Tra.....

AI Traffic Isn’t a Prediction. It’s Showing Up in Analytics. For most teams, traf.....

Why LLM SEO Services Are About Process, Not Quick Wins
Jan 22, 2026

Why LLM SEO Services Are About Proc.....

Think of LLM SEO like a marathon, because you are not just chasing clicks; you are bu.....

LLM SEO Services: Optimizing Your Brand for AI Search and Language Models
Jan 21, 2026

LLM SEO Services: Optimizing Your B.....

Why Search Visibility Doesn’t Mean the Same Thing Anymore Search used to be simple......

Beyond Top-of-Funnel SEO: A Practical Bottom-of-Funnel Playbook That Converts
Jan 20, 2026

Beyond Top-of-Funnel SEO: A Practic.....

You are Ranking on Page One. But Sales Hasn’t Noticed. “We are getting more organ.....

Should You Build Deep Topical Authority or Cover Everything? How to Choose the Right SEO Strategy for Your Business
Jan 19, 2026

Should You Build Deep Topical Autho.....

“Should we write about everything in our industry, or focus only on what we sell?.....

Your Funnel Is Backwards: The Search-to-Sale Alignment Model
Jan 17, 2026

Your Funnel Is Backwards: The Searc.....

“Your content creates awareness. Your sales team closes deals. And there’s a .....

Content Velocity Trap: Why Publishing More Content Doesn’t Mean More Rankings
Jan 16, 2026

Content Velocity Trap: Why Publishi.....

“We published 100 articles this year. Traffic is flat.” If you have said .....