Blog for the Searched & Seen

We don’t post often.

But when we do, it’s worth reading.

SEO that lives beyond Google.

Vibe marketing that people actually feel.

Search Everywhere Optimisation so you’re found anywhere.

LLM optimisation so AI knows your name.

Behind AI Overviews: Why Google’s Change Isn’t About Ranking, It’s About Trust Signals
Jan 10, 2026

Behind AI Overviews: Why Google’s.....

Your website might still rank on page one of Google. But fewer people are clicking. I.....

AI Search Audits: A Step-by-Step Framework to Diagnose Trust & Visibility Gaps
Jan 9, 2026

AI Search Audits: A Step-by-Step Fr.....

Your website ranks on page one of Google. But when someone asks ChatGPT the same ques.....

Why Big Websites Keep Showing Up in AI Answers (And What Smaller Brands Can Do About It)
Jan 8, 2026

Why Big Websites Keep Showing Up in.....

You have probably noticed it by now: ask ChatGPT or any AI tool a question, and you w.....

The Data-Void Problem: Why Your Content Is Invisible to AI Search, and How to Fix It
Jan 7, 2026

The Data-Void Problem: Why Your Con.....

Here’s a weird experiment you can try right now. Researchers at ILoveSEO.net hi.....

From Keywords to Conversations: How AI Search Changes Decisions in 2026
Jan 6, 2026

From Keywords to Conversations: How.....

Keywords haven’t stopped working. They have stopped deciding outcomes. In the o.....

.BANK.IN Migration: The SEO Checklist Every Indian Bank Must Follow
Jan 5, 2026

.BANK.IN Migration: The SEO Checkli.....

The Reserve Bank of India (RBI) has mandated that by October 31, 2025, all Indian ban.....

Your Business Has Product-Market Fit But No Search Visibility: The Search-Market Fit Framework
Jan 2, 2026

Your Business Has Product-Market Fi.....

Customers Love Your Product. So, Why Can’t Anyone Find You on Google? You have .....

How to Avoid AI Search Hallucinations and Ensure Your Pages Are Trusted Sources for AI
Dec 31, 2025

How to Avoid AI Search Hallucinatio.....

Your content is getting cited by ChatGPT. Great, right? Except that the pricing quote.....

SEO Timeline: When to Actually Expect Results (Based on 89 Real Projects)
Dec 30, 2025

SEO Timeline: When to Actually Expe.....

Everyone promises results in 3-6 months. Almost no one explains what actually happens.....

We Analyzed 127 Failed SEO Projects: Here’s What Went Wrong
Dec 29, 2025

We Analyzed 127 Failed SEO Projects.....

Here’s a painful truth: Most companies burn through $50K-$200K on SEO before fi.....

SEO Agency Evaluation Guide: 31 Questions to Ask Before You Sign a Contract
Dec 27, 2025

SEO Agency Evaluation Guide: 31 Que.....

The wrong SEO agency can waste 6-12 months of your time and burn through $50K+ with n.....

Why Your Website Gets Organic Traffic But Zero Conversions (And the Fixes That Actually Work)
Dec 26, 2025

Why Your Website Gets Organic Traff.....

15,000 monthly visitors. 8 conversions. Sound familiar? If your website is getting or.....

The Real Cost of SEO in 2026 (Beyond Salaries and Retainers)
Dec 25, 2025

The Real Cost of SEO in 2026 (Beyon.....

Most teams don’t overspend on SEO. They misallocate it. We have had this conversati.....

Why Voice Search Is Breaking Traditional SEO in 2026
Dec 24, 2025

Why Voice Search Is Breaking Tradit.....

Voice search isn’t breaking SEO because everyone started talking to their phone.....

Why Traditional SEO Is Losing Ground in AI-Driven Search
Dec 22, 2025

Why Traditional SEO Is Losing Groun.....

Here’s something that’s been catching a lot of B2B teams off guard: their.....

Why E-E-A-T Feels More Fragile in AI Search in 2026
Dec 20, 2025

Why E-E-A-T Feels More Fragile in A.....

E-E-A-T has not become obsolete. It has become cumulative. In traditional search, aut.....

Why Your B2B SEO Breaks Across Bing Chat and Google SGE
Dec 19, 2025

Why Your B2B SEO Breaks Across Bing.....

AI search is no longer a single system to optimise for. B2B SEO teams are now operati.....

Why Multi-Modal AI Search Is Breaking Traditional B2B Content
Dec 18, 2025

Why Multi-Modal AI Search Is Breaki.....

Not because your content is low quality. Not because your SEO fundamentals are wrong......