Category Archives: SEO

Hint: They are smarter (and friendlier) than you think.

Launching your Chrome extension is just the beginning. The real challenge? Getting noticed in a sea of over 130,000 extensions, many of which claim to do everything from “boosting productivity” to “changing your life with one click.”

If you’re running a business today, you’ve probably heard about AI tools like ChatGPT and wondered, “With AI answering questions and creating content, is SEO still necessary?

Digital marketing changes fast. One week, everyone’s chasing the latest TikTok trend, and the next, it’s all about AI-generated content or figuring out what Google’s latest update means for your website.

I’ve had leads come in with the ask of “SEO,” but the real need was something else entirely: clarity.

In today’s digital world, having a website is essential, whether you’re an entrepreneur, freelancer, or hobbyist. You no longer need coding skills, technical knowledge, or a large budget to build a website.

“Ranking on Google isn’t enough anymore; if ChatGPT, Gemini, or Claude don’t index your content, your content doesn’t exist in AI search.”

You are here because you are either considering hiring a marketing agency or are already in discussions with one, and you are wondering if they are the real deal. Smart move.

If you’re in SEO or content marketing, here’s the hard truth: You might be getting traffic from AI Overviews, Featured Snippets, or People Also Ask results, and have no idea it’s happening.

AI tools like ChatGPT, Perplexity, and Claude are changing how people find websites. More users are clicking links shared by these tools instead of using search engines or social media. But Google Analytics 4 (GA4) doesn’t track this traffic. Many of these visits show up as “Direct” or “Organic Search,” which is incorrect.