Category Archives: Digital Marketing

Most teams don’t overspend on SEO. They misallocate it. We have had this conversation countless times. A founder or marketing leader says, “We already invested heavily in SEO, and it didn’t work.” What they usually mean is: “We paid for execution before we understood what we were executing.” In 2026, the real cost of SEO […]

Voice search isn’t breaking SEO because everyone started talking to their phones. It’s breaking SEO because answers are now delivered, not browsed. Here’s what’s happening in 2026: when someone speaks a query, it gets routed through the same systems powering AI Overviews and chat-based search. The difference? Commitment. When a user speaks a question, the […]

Here’s something that’s been catching a lot of B2B teams off guard: their content ranks well, but when someone asks ChatGPT or Perplexity about their industry, their brand doesn’t show up in the answer. That disconnect? It’s not a bug. It’s a fundamental shift in how search actually works now. The Real Difference Between Ranking […]

E-E-A-T has not become obsolete. It has become cumulative. In traditional search, authority could be earned page by page. A strong article with good links and visible credentials could perform well even if the rest of the site was uneven. AI-driven search in 2026 removes that isolation. Generative systems evaluate brands as ongoing contributors, not […]

AI search is no longer a single system to optimise for. B2B SEO teams are now operating in a dual AI-search reality: Google SGE, embedded inside traditional search behaviour Bing Chat (Copilot), embedded inside decision workflows They look similar on the surface. They are not evaluated the same way underneath. Teams that treat “AI search” […]

Not because your content is low quality. Not because your SEO fundamentals are wrong. But it only works in one format. AI-driven SERPs no longer return ten blue links. They generate answers that combine text summaries, images, videos, tables, charts, and citations, often in a single interface. Content that only performs well as written copy […]

Not because it is bad. Not because it lacks keywords. But it does not resolve intent fast enough. AI systems now decide which sources are worth reusing in answers. If your content does not state the problem clearly, take a clear position, and support it with evidence, it may still rank, but it will not […]

Search Generative Experience (SGE) is rewriting how enterprise sites win visibility. This guide gives you a clear, practical readiness checklist to help SEO teams adapt content, structure, and signals for AI-generated results. If you want your enterprise brand to appear in SGE snapshots consistently, this framework tells you exactly what to fix and how. What […]

If your CTR is stuck at 0.3%, it’s rarely because your content is bad; it’s because the way it shows up on Google is misaligned with intent. This guide breaks down how founders and marketers can fix titles, meta descriptions, structure, and snippet clarity so your page becomes the most clickable result for the keyword. […]

AI answer engines like Google SGE, ChatGPT, Perplexity, and Claude are rewriting how B2B buyers discover solutions, and your SEO must adapt, or your content will disappear from the consideration stage. This guide shows exactly how founders and marketers can reshape content, structure, and authority to win visibility in an AI-first search world. Context: What […]