How to Track AI Tools Traffic in GA4

AI tools like ChatGPT, Perplexity, and Claude are changing how people find websites. More users are clicking links shared by these tools instead of using search engines or social media. But Google Analytics 4 (GA4) doesn’t track this traffic. Many of these visits show up as “Direct” or “Organic Search,” which is incorrect.

AI SEO for SaaS Startups: A Real-World Guide to Getting Found Fast

You’ve launched your SaaS product. It’s working. It’s polished. You’ve got a tool that solves a real problem, maybe it automates client onboarding, streamlines workflows, or cuts down repetitive admin. But here’s the problem: Nobody’s signing up. Nobody’s finding you. You’re buried somewhere on Google, behind 10 pages of blog spam and competitors who aren’t […]

You’re a Great Consultant, So Why Can’t Anyone Find You on Google?

You’re a consultant. You’ve worked hard to build your expertise, whether it’s in business strategy, marketing, finance, operations, or all of the above. You’ve helped businesses clean up their operations, boost their revenue, sort out their finances, or finally get their marketing to make sense. But when someone Googles “business consultant near me” or “marketing […]