The Thrillax Journal
Practical lessons on search, content, AI and the decisions that make brands easier to find, understand and choose.
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Google Business Profile optimisation made simple: 12 practical fixes for Indian local businesses, from categories to reviews, to get more calls.
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“Your content creates awareness. Your sales team closes deals. And there’s a massive gap between them.” Sound familiar? Your marketing team produces…
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“We published 100 articles this year. Traffic is flat.” If you have said this or heard it in a marketing meeting, you…
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Why Organic Traffic Looks Good But Growth Feels Stuck “We are doing 10,000 organic visits a month.” For most founders and CMOs,…
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Let’s talk about something frustrating. Your pricing page converts like crazy. It’s where browsers become buyers, where tire-kickers turn into customers. But…
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You published content consistently last year. Maybe 30, 40, even 50 blog posts. Now take a hard look at your analytics. How…
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Your website might still rank on page one of Google. But fewer people are clicking. Instead, they are reading the AI Overview…
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Your website ranks on page one of Google. But when someone asks ChatGPT the same question? You don’t exist. Welcome to the…
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You have probably noticed it by now: ask ChatGPT or any AI tool a question, and you will see the same handful…
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Here’s a weird experiment you can try right now. Researchers at ILoveSEO.net highlighted the Ahrefs “Xarumei” experiment, where a completely fictional mineral/brand…
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