The Thrillax Journal
Practical lessons on search, content, AI and the decisions that make brands easier to find, understand and choose.
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Most people count backlinks. Google doesn’t count them all. You can have 80 links in your report and still see nothing move. The links…
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Let’s talk about something frustrating. Your pricing page converts like crazy. It’s where browsers become buyers, where tire-kickers turn into customers. But…
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You published content consistently last year. Maybe 30, 40, even 50 blog posts. Now take a hard look at your analytics. How…
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Your website might still rank on page one of Google. But fewer people are clicking. Instead, they are reading the AI Overview…
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Your website ranks on page one of Google. But when someone asks ChatGPT the same question? You don’t exist. Welcome to the…
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You have probably noticed it by now: ask ChatGPT or any AI tool a question, and you will see the same handful…
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Here’s a weird experiment you can try right now. Researchers at ILoveSEO.net highlighted the Ahrefs “Xarumei” experiment, where a completely fictional mineral/brand…
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Keywords haven’t stopped working. They have stopped deciding outcomes. In the old days of search, keywords were the bridge between what you…
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The Reserve Bank of India (RBI) has mandated that by October 31, 2025, all Indian banks must migrate their websites and digital…
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Customers Love Your Product. So, Why Can’t Anyone Find You on Google? You have done the hard part. Customers love your product.…
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