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Category Archives: Thoughts

How to Build Customer Trust Online: 6 Quick Checks to Run Before You Spend on Ads

How to build customer trust online: the small habits that make people call, from answering reviews to replying fast on WhatsApp, and what to fix first.

Posted byKrunal SoniOctober 11, 2026November 12, 2026Posted inThoughts

X Money Explained: What It Is, Who’s Behind It, and Why Distribution Is the Real Strategy

X-Money-app-connecting-social-identity,-audience-distribution-and-digital-payments

X Money is more than a payment feature. We examine how X is combining social identity, distribution and finance to capture more of the journey from discovery to transaction.

Posted byKrunal SoniJuly 29, 2026November 12, 2026Posted inThoughts

Waves of Change: The Story Behind the Pen Mural in the Thrillax Office

Illustrated banner for the Waves of Change story, showing a mural of discarded pens formed into ocean waves above a desk with a plant and a cup of pens.

How we turned discarded pens into a wall mural with Penpals, and what Waves of Change says about how we work: curious, open to change and always learning.

Posted byKrunal SoniOctober 18, 2021November 13, 2026Posted inThoughts

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