Blog for the Searched & Seen

We don’t post often.

But when we do, it’s worth reading.

SEO that lives beyond Google.

Vibe marketing that people actually feel.

Search Everywhere Optimisation so you’re found anywhere.

LLM optimisation so AI knows your name.

Why E-E-A-T Feels More Fragile in AI Search in 2026
Dec 20, 2025

Why E-E-A-T Feels More Fragile in A.....

E-E-A-T has not become obsolete. It has become cumulative. In traditional search, aut.....

Why Your B2B SEO Breaks Across Bing Chat and Google SGE
Dec 19, 2025

Why Your B2B SEO Breaks Across Bing.....

AI search is no longer a single system to optimise for. B2B SEO teams are now operati.....

Why Multi-Modal AI Search Is Breaking Traditional B2B Content
Dec 18, 2025

Why Multi-Modal AI Search Is Breaki.....

Not because your content is low quality. Not because your SEO fundamentals are wrong......

What AI Search Reveals About Broken B2B SEO
Dec 15, 2025

What AI Search Reveals About Broken.....

Not because it is bad. Not because it lacks keywords. But it does not resolve intent .....

The SGE Readiness Checklist for Enterprise SEO Teams
Dec 13, 2025

The SGE Readiness Checklist for Ent.....

Search Generative Experience (SGE) is rewriting how enterprise sites win visibility. .....

How can founders and marketers increase CTR from 0.3% to at least 1%?
Dec 9, 2025

How can founders and marketers incr.....

If your CTR is stuck at 0.3%, it’s rarely because your content is bad; it’s b.....

How can B2B companies make their content visible in AI answer engines like SGE, ChatGPT, and Perplexity?
Dec 8, 2025

How can B2B companies make their co.....

AI answer engines like Google SGE, ChatGPT, Perplexity, and Claude are rewriting how .....

Schema & Structured Data Tactics to Win in Google’s Generative Search Results
Dec 5, 2025

Schema & Structured Data Tacti.....

If you want your brand to appear inside Google’s Generative AI results (SGE), schem.....

SGE vs.Traditional SEO: Advanced Strategies for SaaS Marketers in 2026
Dec 4, 2025

SGE vs.Traditional SEO: Advanced St.....

SGE is reshaping how SaaS companies earn visibility, not replacing SEO, but redefinin.....

Answer Engine Optimization (AEO) for SaaS: Get Cited by AI Answers
Dec 3, 2025

Answer Engine Optimization (AEO) fo.....

If SaaS founders want their content to get cited by AI-powered tools like ChatGPT, Pe.....

How to Optimize B2B SaaS Content for Google’s Search Generative Experience (SGE)
Dec 2, 2025

How to Optimize B2B SaaS Content fo.....

If you want your B2B SaaS content to get picked up by Google’s AI-powered summaries.....

How to Get Your Brand Visible in LLM Results (Guide for Founders & Marketers)
Dec 1, 2025

How to Get Your Brand Visible in LL.....

If your brand doesn’t appear in ChatGPT, Gemini, Claude, or other LLM-powered searc.....

The Product-Market Fit Treadmill: Why Every AI Company Is Sprinting Just to Stay in Place
Nov 28, 2025

The Product-Market Fit Treadmill: W.....

AI companies don’t fail simply because their product was weak; many fail because th.....

The Best Digital Marketing Investment for 2026 (Guide for Founders & Business Owners)
Nov 27, 2025

The Best Digital Marketing Investme.....

If you can make only one digital marketing investment in 2026, make it search-led con.....

Vibe SEO: Stop Chasing Algorithms, Start Connecting with Intent
Nov 13, 2025

Vibe SEO: Stop Chasing Algorithms, .....

Search has changed more in five years than in twenty. Now SEO success means understan.....

Why We Should Hire a Subject Expert Instead of Just a Content Writer
Nov 8, 2025

Why We Should Hire a Subject Expert.....

Hiring a content writer helps with volume, but when we need depth, credibility, and f.....

Stop Waiting for Launch Day: Why Founders Should Start SEO Before Building Hype
Nov 6, 2025

Stop Waiting for Launch Day: Why Fo.....

Hint: If you are Googling it now, you are already late. Launching a new product is th.....

How Canva Can Be Your Graphic Designer If You Have No Budget
Nov 4, 2025

How Canva Can Be Your Graphic Desig.....

We have all been there: you need professional-looking graphics for your business or s.....